The NDA Podcast: retail media complexity and the changing face of B2B PR
In the latest episode of the NDA Podcast, Editor-in-Chief Justin Pearse and Retail Media Age Editor Rebecca Sentance are joined by Lydia Oakes, MD of Bluestripe Communications, for a wide-ranging discussion on how B2B PR is evolving in an era shaped by AI, fragmented media and growing pressure to prove performance.
The episode opens with Rebecca sharing some of the latest developments from the retail media sector, including new editorial initiatives at Retail Media Age focused on highlighting...