Rebecca Sentance

Deputy Editor at ClickZ and Search Engine Watch


Is it time for a QR code comeback?

Remember QR codes? Those blocky, black-and-white graphics that take you to a URL when scanned with your phone were everywhere from about 2011 to 2013. Brands splashed them across posters, put them in shop windows and integrated them into creative advertising. But despite the ostensible usefulness of QR codes in linking the offline and online worlds, QR codes have since mostly died out, due to a combination of poor implementation, subpar technology, and a lack of native support

What are augmented reality apps, and how can they be used for marketing?

Over the past couple of years, augmented reality has emerged from relative obscurity to become one of the hottest topics in marketing. Historically, it has always been mentioned in the same breath as virtual reality (the two are usually referred to collectively as “AR and VR”), but next to virtual reality’s almost mystical potential, it was sort of the awkward cousin that no-one quite knew what to do with.

The revival of email newsletters and the rise of mobile-first email

How did you start your day today? If you’re anything like me, you probably started it at the breakfast table hunched protectively over a cup of coffee, blearily reading something on the screen of your smartphone. And, again if you’re anything like me – or thousands of other people now subscribed to one of the myriad newsletter offerings that have sprung up across the web – that “something” was quite likely an email newsletter.
Search Engine Watch

How to get started with 360-degree content for VR

Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment. At the same time, it has become easier to embed and share photospheres directly within webpages, and the virtual reality headsets which allow users to experience them are increas
Project Ada

How Hera Hussain helps women empower themselves through technology

By day, she’s the Communities and Partnerships Manager at OpenCorporates, ensuring that data is used for social good. By night, Hera Hussain helps women to empower themselves through technology with the organisation Chayn. Chayn is a small, volunteer-driven organisation which mainly works with women, primarily in countries such as India and Pakistan, who are victims of domestic violence. Its team are developing a number of technology-driven projects to help these women in different ways...